Chatbot for websites what are the benefits? The innovation of a chatbot for websites has progressed over the last couple of years to the extent that I wonder why marketers are NOT taking advantage of them.
Although email marketing still has benefits it is not the only way to communicate with people. Email open rates in most cases are on the decline are now reported between 2/5 per cent. It appears that is most email messages end up in the spam folder.
Which is why a chatbot for websites is something to consider and a growing trend especially for bloggers or small business owners that want to connect with visitors on a personal level.
There is nothing more effective than talking to a real person. Are chatbots the answer tell me what you think in the comment section below.
As always there are pros & cons some chatbots are FREE others can be an outrageous price but the point is how beneficial are they and should we dip our toes in the water? My thoughts are I love technology if we don’t keep up with it we can get left in the dust.
It is not easy to get visitors to our websites so when they do arrive we want to value them and hope they come back again and again. We can do that by grabbing their attention and there is no doubt in my mind that chatbots used in the right way certainly can help.
For many years of working online I love the improvement, advancement, evolution we have witnessed when we look back at the history of the internet over the past 20 years or thereabouts. As always there are some real positives, negatives depending on how we choose to think about it.
We can now search on Google, find almost any information we desire at the click of a mouse. Social media has opened up the doors to create relationships globally that can be really beneficial depending on how we use it.
Whenever there is progress, change there are always going to be a few bumps in the road right? Here we are at the end of August 2019 the next challenge we as marketers have to face is the lack of communication online.
Almost anybody can build a website in minutes write, share any information they choose but most of them lack the personal touch and remain dormant. For years before I retired I spent many years in direct selling and if nothing else I discovered that people don’t buy products they buy people.
From my personal experience, there is still a lot of new challenges that we have to overcome online. Although social media sites like Facebook have opened doors to paid advertising this is great if we can afford to invest in it. The ongoing subscriptions for an Autoresponder service is an option but it is a bit expensive for blogs less than a year old where they are getting a small number of visitors.
This is why having a chatbot on a website is a great option it adds the personal touch without having to pay monthly subscriptions for an Autoresponder.
This can work for almost any local business owners for example plumbers, electricians, Hairdressers, dentists accountants, etc..
Although they may have a phone number on their websites it a commonly known fact that rather than the cost of a phone call website visitors would select the option of clicking on a chatbot icon to get information rather than talking to a salesperson.
The chatbot does NOT have to be complicated a simple one tree chatbot is perfect for the small to medium-sized business. However, as online marketers, we are well aware of the better the chatbot the more customers, leads, sales, conversions it can create whatever the case may be.
Not only that we have to take into consideration our bounce which can really affect our search engine rankings. In a recent report, the average visitor to websites is a matter of seconds before they move on to the next site if we don’t grab their attention.
Chatbots are NOT obtrusive they hover in the corner of a website and do attract attention. To install a chatbot on a website does have its technical aspects to overcome.
Thank you for taking time out of your busy day to read this post with regard to chatbots for websites. If you have questions or comments I am always looking for feedback in the section below.
From the desk of Alan Benney