Does affiliate marketing have a bad name is just one of many questions I am going to cover in this post.
If we were to research almost any subject or business opportunity on or offline it’s pretty easy to find negative reports about anything when we punch in the appropriate keyword into the Google search results.
The facts are people are naturally drawn to negative advertising rather than positive why? People hate being ripped off or sometimes described as scammed it’s a FEAR facture.
Just to prove a point which keyword would you click on
Prime Minister exposed to leaking trade secrets to……
Or Prime Minister is conducting an inquiry into public services
In most cases when people give a product or service a bad name it’s a marketing ploy or marketing strategy. We call it black hat marketing and it’s widely used for personal gain. That is NOT going to change anytime soon.
So my point is to answer the question is YES it does in some cases have a bad name but it is NOT as simple as that.
A further explanation is that affiliate marketing may have a bad name is because the people that are unable to achieve success are often bitter, frustrated which amounts to around 95% at the time of writing this post in December 2019.
In most cases it’s a way of letting off steam bit like road rage when somebody pulls out in front of you it’s NOT just that action it’s a collection of things that build up in a person’s mind that trigger recent events leading up to it.
Pitfalls of Affiliate Marketing
The pitfalls of affiliate marketing is people are led to believe it’s easy to create an income online to escape the rat race and work from the comfort of their own home. This is what attracts people to affiliate marketing.
The pressure of holding down a job these days is on an upward trend and countless people are seeking to change their lives for the better. Fed up with boss breathing down their necks.
However, if it was simple as that then the figure of 95% would be reduced dramatically.
History of Affiliate marketing
I understand why people would think it is easy to create a substantial income online. If we were to turn back the clock to the late nineties or to 2002 or thereabouts when Chris Carpenter created a course on Google PPC advertising.
Chris and other people who studied the course were killing it and they were direct linking sending visitors straight to the sales page.
That lasted for some considerable time and then came the Google Slap where the incomes disappeared overnight. This is where people got the impression that affiliate market was easy and it was!
Future of Affiliate Marketing
The 95% of people that are really struggling in the affiliate marketing industry today are still using the same strategies and that is direct linking. However, Google banned most of the accounts that were using this marketing strategy.
Now here in 2019 affiliates are now posting in Facebook groups as there is pretty much the only place to get traffic to their offer.
Unfortunately the Facebook groups are full of what we call Tyre kickers looking for a free ride and the results are poor it’s NOT going to produce results as expected.
If you are really serious and want to be successful in affiliate marketing in 2019 and beyond it is now much more challenging to get traffic. You will without a doubt need to have a website, SEO training, email marketing skills.
You will need tools of the trade like landing pages sometimes referred to as squeeze pages. Auto- Responder software, keyword research tools like Jaaxy which is the keyword tool I use.
Enroll and invest in education affiliate marketing training for example the Wealthy Affiliate University as I did. They are a well-established company who have been around for 13 years and counting. They can boast to have more than a million members or more.
What is Affiliate Marketing and how does it work
The simplicity of affiliate marketing is not complicated to understand all the companies that have an affiliate program work in very much the same way.
They create a unique link for all affiliates which is tracked by what we call cookies. Some affiliate programs are just singular whereas others can be 2 levels deep.
In other words you can make commissions on the people you introduce to the program if it is 2 levels deep NOT to be confused with multi-level marketing which is totally different structure.
The advantages of affiliate marketing
What is most attractive about affiliate marketing is affiliates don’t have to deal with customer service or returns. Not only that most of the products are digital and instantly delivered to the customer.
It works well for both parties I hope this post provided the answer to your question Does affiliate marketing have a bad name look forward to your comments below